GEN Z: THE NEXT GENERATION DRIVING CHANGE
17th September 2019 @ 6:30 pm
Gen Z – a cohort born between 1996 and 2010 – have been talked about for a long time, but usually with data and evidence in short supply. The scarcity of data allows paradoxical stereotypes to flourish; Gen Z are happy, they are unhappy, they are raised in a dystopic wasteland, yet they’ll all live to be 100 years old. They are leading social change and forcing brands and businesses to rethink with their political activism and zero tolerance of intolerance.
Join Tom Johnson, MD of Trajectory for a talk outlining who this generation are, why they have the power to make brands speak to them, and how businesses can reach them.
Members + Guests
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